Comparison

Kuee vs Square Appointments: built for spas or built for everyone

Prices checked May 8, 2026 · first published May 8, 2026
The short answer

Square Appointments is a general booking tool tied to Square payments: free for solo professionals, then $49 or $149 per location a month. It suits businesses already on Square. Kuee is built for massage, spa and wellness stores, with packages, memberships, intake forms, rooms and the AI receptionist on every plan, priced by therapist count at $39–129 a month.

At a glanceKueeSquare Appointments
Plan price$39–129/moFree, then $49–149/mo per location
AI receptionistOn every planNot built in
Card paymentsWe match or beat your rateSquare processing
Built forMassage, spa, wellnessAny appointment business
The honest version

Which one fits your store

Kuee fits if…

  • You sell packages of sessions and memberships and track them every day.
  • You want the AI receptionist without adding another app.
  • You want treatment rooms, intake forms and member prices in the same system.
  • You run several stores and want each priced by its team size.

Square Appointments fits if…

  • You already use Square for retail or restaurant sales and want one back office.
  • You work alone and the free plan covers what you need.
  • Your business isn’t a spa: barbers, tutors, pet grooming.
Pricing

Pricing breakdown

Public list prices. Card processing and phone usage are shown separately because they depend on your volume.

KueeEvery feature on every plan
Starter1–2 therapists
$39/mo
Team3–5 therapists
$69/mo
Growth6–9 therapists
$99/mo
Business10–20 therapists
$129/mo
Each extra storePriced by that store’s team size
$29–99/mo
AI phoneComms package: 1 number plus monthly AI call minutes and texts; $0.20 a minute beyond
$10 / $29 / $59/mo
SMSPer segment beyond the included allowance
$0.025
Square Appointments
FreeFor solo professionals
$0/mo
PlusPer location
$49/mo
PremiumPer location
$149/mo

Sources: Square Appointments Pricing (official) · GlossGenius Square Appointments pricing breakdown. Square Appointments prices checked May 8, 2026.

Details

Feature by feature

FeatureKueeSquare Appointments
Built forKueeMassage, spa and wellness stores, 1–20 therapistsSquare AppointmentsAny appointment business: barbers, tutors, fitness, services
Starting priceKuee$39/mo (Starter, 1–2 therapists), every featureSquare Appointments$0/mo Free; $49/mo Plus per location
Staff pricingKueeOwner and front-desk logins are free; the plan follows therapist countSquare AppointmentsPriced per location by plan
More locationsKueeEach extra store $29–99/mo, priced by its team sizeSquare Appointments$49–149/mo per location
Card paymentsKueeStandard Stripe processing, more payment providers coming; we match or beat your current rateSquare AppointmentsSquare processing, required
AI receptionistKueeOn every plan; $10/mo per number plus $0.20/min, in the caller's languageSquare AppointmentsNot built in; third-party apps in the Square App Marketplace
Spa toolsKueePackages of sessions, memberships with member prices, intake forms with signatures, treatment roomsSquare AppointmentsGeneral scheduling tools
Retail and POSKueeCheckout for services, add-ons, retail items, packages and gift cardsSquare AppointmentsFull Square POS for retail and restaurants
ContractKueeMonth-to-month; cancel any monthSquare AppointmentsMonthly
Moving over

Switching from Square Appointments

  1. 1Export from Square AppointmentsDownload your client list from Square Appointments as a CSV file.
  2. 2We import itSend us the file. We load your clients into Kuee and check the result with you.
  3. 3Go liveSet up services, rooms and your booking page with us, in your language.
FAQ

Frequently asked questions

Is Square Appointments really free?

The Free plan is for solo professionals, and you pay Square’s processing fee on every payment. Plus ($49) and Premium ($149) are charged per location each month.

Can I keep using Square payments with Kuee?

No. Kuee offers standard Stripe processing and is integrating more payment providers. Our rates are competitive: tell us what you pay today and we'll match or beat it. That includes your Square rate.

Does Kuee replace Square POS?

For a spa, yes: checkout covers services, add-ons, retail items, packages and gift cards. If you also run a retail shop or a restaurant, Square is stronger there.

Can I move my clients from Square Appointments?

Yes. Export your client list from Square as a CSV file and send it to us; we import it into Kuee for you. You then set up your services, packages and team in Kuee, and we help with that too. Payment history stays in your Square account.

How do packages work in Kuee?

A package is a set number of sessions of one service with an expiry date. Staff sell it at checkout, each visit uses one session, and the client can see how many are left.

Put Kuee Brain to work.

Your first month is free. We'll set it up with you, in your language, and test Kuee Brain on your real menu.

Phone and messaging usage may be billed separately.